It was difficult to see Apple moving so many tablets when Amazon.com’s Kindle Fire was doing what no other competitor had done in this niche by actually selling “millions” of its entry-level $199 devices. Adding to the bargain-basement pricing, Research In Motion was dumping PlayBook tablets for as little as $199. Even its high-end 64-gigabyte model is selling at a $400 discount to its original price tag these days. It was also during this time that Hewlett-Packard cleared out its inventory of webOS-fueled TouchPads for as little as $99 apiece.
Given all of this markdown madness, you have to wonder what the 15.4 million buyers of iPads at $499 or higher were thinking. It was a buyer’s market for tablets, yet they went ahead and paid retail. […]
I’m not asking iPad buyers to “think different” as much as “think,” period.
15.4 million idiots…what were they thinking?
(Apple noted on the conference call that sell-through exceeded sell-in by 200,000 units, so it was more like 15.6 million idiots.)